Welcome to the “Bringing Sherry Back!” Campaign, which started out as a drunken bet in a pub and is now going global!
At the same time, the Spanish government and various key players in the industry poured millions into a campaign to improve the drink’s image problem, to no avail.
The following year Norman Miller wrote a piece for the Guardian on “the Sherry Revival”…
…that never happened.
Now, older and wiser, and with this crazy motherfucker on board, I think together we might just be able to pull this thing off. I mean, come on people, we’ve got a bet to win! It’s time for closet-sherry-drinkers around the world to come together and unite for our common cause!
Fed up of being likened to old ladies and vol-au-vent-eating twats? No longer willing to stand by and let your favourite drink suffer this undeserved reputation?
Then take part and join the Facebook group today!
When my friend Martin told me that night in the pub that sherry was “out” and would never be back “in”, I vowed to prove him wrong, to bring it back, from the dusty depths of Granma’s alcohol cupboard, and to put it on every half-decent bar in every half-decent country in the world!
Cue photos of sherry with busty broads:
Okay, so we need more sexy pics of sexy and not so sexy people drinking sherry. Send me yours or tag/share them on the Facebook page for all to see!
Keep your eyes peeled and stay tuned for cocktail recipes, photo competitions, events and more crazy, sherry-related antics.
Erm, might have to “like” it first.
Also, don’t forget to use the hashtags:
Here are some videos to help inspire the cause:
So, what the hell happened to Sherry, anyway?
A lot of people seem to be blaming the sweet, English, cream sherries, like Harvey’s Bristol Cream, for the demise of the drink, but I’m not going to go down that road. This isn’t a class war. That’s divide and conquer and that’s exactly what they want! (Exactly who “they” are, I have no idea. Anti-sherry conspirators, I guess.) I stand by all sherries alike.
To be honest, there’s no valid reason for sherry’s bad rep, except that people are idiots. The wine critics – people who should know about these things – are on side. Tom Parker Bowles (Camilla’s son; Prince Charles’ step-son) has tried his hand at converting the unbelieving masses. Jancis Robinson has called it, “in a nutshell: the world’s most neglected wine treasure”, Karen MacNeil once described it as “the world’s most misunderstood and underappreciated wine” and Eric Asimov wrote a touching defence of the drink for the New York Times. But alas, no-one listens.
I blame Mary Poppins. The fucking bitch!
Others have pointed out that sherry’s diversity could be the problem, and there may be some truth in this. One kind of sherry fell out of favour, and all the others got taken down with it.
The Different Kinds of Sherry
However, sherry’s wide range is also one of its major pros. Here are the main kinds to try before you die:
- Manzanilla Pasada
- Palo Cortado
- Pale Cream
- PX (Pedro Ximénez)
(Note, there’s some overlap among the above, but who cares.)
What next for sherry-drinkers?
I wouldn’t be the Drinking Traveller if I didn’t have some travel tips for you. To try sherry on the road, head for the source: Spain’s cool south-west coast and the “Sherry Triangle”, namely; Jerez de la Frontera, El Puerto de Santa María, Sanlúcar de Barrameda, and the area in between.
Alternatively, if you’re in London, hit up Bar Pepito – a dedicated “sherry bar” in King’s Cross.
Update: Drakes Tabanco, another Sherry bar just opened in London. It’s happening, people! We’re bringing sherry back!